Kasa Lin
Kasa Lin, a sustainable eyewear label, was founded on the principle of marrying eco-friendly materials with personalized style. As consumers grow increasingly conscious of fashion’s environmental impact, the brand needed digital platform that reflected its commitment to sustainability, and offered an immersive, customizable shopping journey.
– Engaging with Sustainable, Personalized Eyewear
Objective:
The challenge were first, to educate visitors about the environmental benefits of Kasa Lin’s eyewear. Second, to provide a seamless way for customers to design and purchase bespoke frames that suit their individual tastes. The site had to convey sustainability stories in an approachable way while supporting deep personalization without overwhelming the user.
Solution:
We developed a modern, sleek e-commerce website. The shopping experience was enhanced with a 3D shopping module, allowing users to rotate and customize the eyewear with different add-ons.